Orthodontic CRM: What It Is and Why Practices Need One

Orthodontic CRM (Customer Relationship Management) systems are specialised software platforms designed to manage patient relationships, treatment journeys, and practice operations in orthodontic clinics. Unlike generic dental software, orthodontic CRM solutions handle complex workflows including aligner monitoring, NHS IOTN assessments, retention tracking, and multi-channel patient communication. Key takeaway A dedicated orthodontic CRM streamlines patient acquisition, treatment coordination, and retention while reducing administrative burden. Practices using modern CRM systems report improved conversion rates, better compliance, and increased revenue through efficient private and NHS workflow management. What is Orthodontic CRM? Orthodontic CRM is a specialised customer relationship manag...